You cannot deny that the logo creates the first impression
of your
brand. It connects you with the outside world revealing your identity.
Therefore, it is essential that you accumulate sufficient knowledge of the logo
design principles and create the best logo of all time.
Needless to say, the
excellent logo design works incredibly well
when there is a combination of design skills, creative theory and skillful
application.
If you are still wondering how to decide on a
logo design,
we are here to answer all your questions. You may also think about whether you
would opt for a completely different logo or modify the design of the logo you
already have: here we present this article with all the design principles
explained by you.
Take a look below to know the 9 principles of logo design
that every professional should know.
1. Brand Heritage provides a competitive advantage to your
business
Equity is the unique feature that provides a sustainable
competitive
advantage to a brand. He can be rightly called as the
master brandcreator. Heritage exhibits the history of a brand, its social class, its status
and talks about inheritance. There is no denying that people are attracted to
brands that show a great heritage. The heritage of a brand is expressed through
its logo in the form of a narrative. A logo reveals it in a clear, meaningful
and relevant way. Just think about it: how do we know brands like Gucci,
Mercedes or Philips? We understand and identify them because of their heritage.
Therefore, respecting the heritage of the brand is crucial
when
designing a logo. Whether you are
creating a new logo or want to convey to
customers that it is evolving, be sure not to deviate from the philosophy of
your company or the subtle nuances of the brand.
It is essential to be vigilant and not take the wrong steps.
For example, people were surprised when suddenly the original GAP logo that had
been serving the brand for more than 20 years was replaced by the
new logo.
Frankly speaking, GAP did not benefit from the renewal of the brand, since
people did not respond positively to the action of this company.
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After a lot of noise and negative reviews, GAP reverberated
in its original design and, of course, today is possibly one of the fastest
brand changes of all time.
2. Simplicity in forms and symbolism play a vital role in
making the name of the company popular
One of the vital elements of the
logo design is the shapes
and symbols. According to the principles of logo design, simplicity in shapes
and symbols gives more emphasis to logos. Each iconic brand is recognized by
the shape of its logo. It cannot be denied that a particular form is
unconsciously associated with its brand. Several graphic experts believe that
shape and color can transcend cultural and linguistic barriers.
Therefore, it is extremely essential that
brands identify
which forms fit the personality of their brand.
If the angular sharpness of a triangle would complement its
mark or a circle it would be a perfect combination. Find out what shape or
symbol gives your brand the exact identity. In addition, it is imperative that
you master the principles of grids and structure. Discover the technical side
of a design composition, whose grid builds the specific curves and angles that
define the shape. But the bottom line is to keep it simple.
Take the example of the legendary Nike, the company logo was
created by Carolyn Davidson, who was inspired by the Greek goddess Nike and
transmitted her speed and ethereal movement through the swoosh emblem.
Interestingly, in 1978, Nike founder Philip Knight rebuilt the logo and added a
bolder font and slightly changed the swoosh. And since then, this peculiar but
simple geometric shape soon became one of the most famous graphic symbols in
the world.
3. Color theory shows that monotonous colors are more shocking
The strategic use of colors plays a fundamental role in the
design of logos. The shades give life and value to your logo. But the excessive
use of colors makes it difficult for people to distinguish the real elements of
their logo.
The logo design philosophy says that when we use only two
colors instead of many, each color complements the other and improves its logo.
However, when choosing colors, keep in mind that the shadows are not
overwhelming each other because this approach attracts the attention of the
viewers.
Although multiple uses of color are not prohibited, most
graphic designers recommend using only two colors: black and white. Pros
believe that black and white allows viewers to focus on the elementary composition
of the design. Other colors such as blue are associated with sympathy and,
therefore, acquires importance in the logos of social networking sites, for
example, Facebook, Twitter, etc. Red is an attractive color and when the target
customers of your business are the young generation, you may consider using
color. Similarly, pink symbolizes tenderness and is generally used with anything
related to women's products.
4. Create a timeless logo with modern design features
You can't create a logo every two years! Changing a logo
frequently does not make a positive impression on your target audience, nor is
it feasible for all types of business owners. Such an approach often leaves
your customers confused and without direction. Therefore, it is advisable to design
a logo that emanates a modern sensation but has the element of timelessness. To
create a memorable logo design, conduct a thorough investigation and discover
which components of a logo are not outdated. It is essential to use colors,
fonts, etc. specific that never leave the trend.
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Are you looking for an example of timeless design? Look at
the Bata logo: it is an excellent example that has not changed since 1938. From
time to time it makes a small adjustment to keep the logo modern and
contemporary. Bata just added some color to the mix, but it kept the basic
shape the same. Therefore, the company has not lost any familiarity with the
brand.
5. Make your logos adaptable and versatile
You know you are not creating your logo for limited use
only. Your collaterals will have the logo image and the logo will appear on
everything from a business card to a billboard. Your company will use the logo
on surfaces that are as small as a stamp or promotional product. So, if the
logo details are not visible in a smaller space, then the logo design does not
serve that purpose.
As you know, modern electronic screens demand exceptional
high resolution images, so you should make your emblem have a high pixel
density.
The practice of logo design says that if you want to
eliminate any kind of limitation of raster graphics, you need to
design a logo
in vector format. Vector graphics allow you to design a logo that is adaptable,
since these graphics can be stretched to any required size and details would
not be lost.
6. Your logo must be different to outperform the competition
7. Place your logo properly to convey the desired message
The placement of the logo plays an important role in the
brand. How and where to place the logo should be considered. Maintain the
alignment and place it in a specific position that instantly attracts the
attention of your audience.
For example, if your target audience is children, you should
use colors, fonts and shapes that interest children and place them in a way
that will surely impress them.
8. Use the original typeface - Principle of vital logo
design
You can even use custom fonts and be the owner of a
beautiful and distinctive logo. This way, your logo will be memorable and will
stand out from the crowd. However, be sure not to sacrifice readability while
concentrating on creating a unique appearance.
9. Proportional and well-balanced logo adds weight to your
brand
The essential principles of logo design are proportion and
symmetry. Take a look at the Apple logo, see how it uses circles of
proportional values and focuses on symmetry. This well-balanced design
creates a fabulous logo with aesthetic quality.
Scientists claim that when designing a logo, symmetry is
more acceptable to the human eye because all kinds of shapes are present in all
parts of nature. The Apple logo is based on the golden ratio principle and this
concept has been used in design since ancient times. It goes without saying
that artists are inspired by the forms of nature to create works of art.
Your turn
Designing a striking, meaningful and memorable logo is
definitely a challenge. But when you understand the elements and principles of
logo design, you can turn it into a unique piece.
Whether you're looking for the best tools to create your
logo, visit the
Logo Engine that will guide you and help you
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