Guide to Digital Marketing
The perfect resource for beginner to advanced digital marketers looking to learn new skills or improve existing ones.
The definitive guide to digital marketing is full of ideas and strategies for business owners, marketing professionals, students and anyone else who seeks to improve their current skills and catch up on the latest in digital marketing.
Read it now to build or refine your digital marketing plan without the false starts and false steps involved in doing it alone.
What is Digital Marketing?
When you get to it, digital marketing is simply marketing.
This is how today's companies convey their message to their best prospects and customers.
The # 1 rule in marketing is to make the right offer at the right time and in the right place. Today, your customers are online: hanging out on social media, keeping up to date on news and blog sites, and searching online when they need it.
Digital marketing puts you on those same channels, so that your best prospects can see you, learn more about you and even ask questions to get more information about you and your products or services.
If you are new to digital marketing, it can be overwhelming to think about mastering all the online marketing tactics used in digital marketing.
We understand ...
And yes, there are different tactics that you will need to learn. But everyone works together to create a foundation for your business: attract prospects, build relationships and make offers that your audience will appreciate and respond to.
Let's take a closer look at how that happens.
How Does Digital Marketing Work?
In many ways, digital marketing is no different than traditional marketing. In both, intelligent organizations seek to develop mutually beneficial relationships with potential clients, potential clients and potential clients.
But digital marketing has replaced more traditional marketing tactics because it is designed to reach today's consumers.
As an example...
Think about the last important purchase you made. Maybe you bought a house, hired someone to repair your roof, or changed your paper provider in your office.
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Regardless of what it was, you probably started by searching the Internet for more information on the available solutions, who provided them and what your best options were. His final purchase decision was based on the reviews he read, the friends and family he consulted, and the solutions, features and prices he investigated.
Most purchase decisions start online.
That being the case, an online presence is absolutely necessary, regardless of what you sell.
- The key is to develop a digital marketing strategy that places you in all the places where your followers are already hanging out, then use a variety of digital channels to connect with them in many ways ...
- Content to keep them updated with industry news, the problems they face and how they solve them …
- Social networks to share that content and then interact with them as friends and followers ...
- Search engine optimization (SEO) to optimize your content, so it will appear when someone is looking for the information you have written about ...
- Advertising to attract paid traffic to your website, where people can see your offers ...
- ... and email marketing to follow up with your audience and make sure they continue to get the solutions they are looking for.
- When you put all these pieces together, you will end up with an efficient and easy-to-operate digital marketing machine. And although it seems intimidating to build that machine from scratch, it is as simple as learning and integrating a digital marketing tactic at the same time.
- That is why we have prepared this guide: to help you build or refine your own digital marketing plan without the false starts and false steps involved in doing so alone.
What Are the Benefits of Digital Marketing?
Having a strong digital presence will help you in multiple ways:
- It will be easier to raise awareness and commitment before and after the sale.
- It will help you turn new buyers into rabid fans who buy more (and more often)
- It will start word of mouth and social exchange, and all the benefits that come with them.
- It will shorten the buyer's trip by presenting the correct offers at the right time
Learn the Strategies That Get Real Results
Keep in mind that the digital marketing scene is constantly changing. Gurus, podcasts and bloggers declare that a tool or tactic is in fashion one week and die the next.
The truth is that digital marketing is less about "digital" and more about "marketing", in large part because digital marketing has reached the age of majority. Its foundations have already been established.
At Logoengine, our goal is to clear the confusion about the tactics that work and how to use them to grow your business. We are strongly against the so-called "gurus" that promote the next "shiny object" or "quick fix" that will supposedly kill email marketing, digital advertising or search engine optimization.
Here, it's about the basics.
As you will see in this guide, these 8 central disciplines of digital marketing will be fundamental for the growth of your business today, tomorrow and in the coming years. Each of these disciplines will be discussed in depth in a chapter of this Definitive Guide to digital marketing as shown below.
About the definitive guide to digital marketing
Digital marketing is not magic, and you don't need to be a computer genius to be good at it. If you offer a product or service that the market wants, you can successfully market it on digital channels using the strategies taught in this guide.
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