SEO and SEM

What's the Difference Between SEO and SEM?

Search engine optimization and search engine marketing can be a confusing concept to understand. Is there a difference between them?

Both terms are often used interchangeably, which makes matters even worse.

Improve the ROI of your content with the help of this step-by-step guide to obtain a higher search ranking.

It is important to understand the difference between the two terms and that they are different.

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What Is Search Engine Optimization (SEO)?

SEO is essentially a component of the largest category, SEM. According to Google Knowledge Graph, search engine optimization is 

"The process of maximizing the number of visitors to a particular website by ensuring that the site appears at the top of the list of results returned by a search engine".

The SEO industry changes continuously due to frequent changes made to Google's algorithm. But, there is one aspect of SEO that remains constant: SEO is composed of On-Page and Off-Page activities.

What Components Does SEO Include?

As stated earlier, SEO is composed of two different activities.

The SEO on the page includes:

1. Incorporation of selective keywords naturally in title tags, meta descriptions, header tags, alternative text, etc.
2. Blog posts and copy of page written and optimized with quality
3. Clean and format page URLs
4. Optimized page load speed
5. Google Authoring Built-in
6. Integration of social networks within your content
7. And much more!

Off-page SEO includes:

1. Create a high quality natural backlink profile (also known as having other authorized / high quality sites that link to your site naturally)
2. Signs of social exchange
3. Social bookmarking (Stumbleupon, Reddit)
4. The list goes on here too!

What is the difference between SEO and SEM?

SEO is increasing the number of website visitors by making the site appear high in the results returned by a search engine. SEM is considered Internet marketing that increases the visibility of a site through organic search engines and advertising. SEM includes SEO, as well as other search marketing tactics.

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In this post, I will help clarify this problem with some frequently asked questions that I have heard from others.

What Components Does SEM Include?

In addition to search engine optimization, SEM includes the use of paid searches, such as ads and pay per click (PPC) ads. Most of the time, SEM strictly includes PPC campaigns and activities, but if you use SEO and paid search, that is part of SEM's efforts.

What Is search Engine Marketing (SEM)?

According to Wikipedia, "search engine marketing is a form of Internet marketing that involves website promotion by increasing your visibility on search engine results pages (SERPS) through optimization and advertising." SEM includes SEO tactics, as well as several other tactical search marketing.

What Is the Main Difference Between SEO and SEM?

The main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned earlier, SEM includes paid search components, such as PPC and also SMM (social media marketing).

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It is important to keep in mind that you should never use the terms SEO and SEM interchangeably, because although they work hand in hand, they are not the same term.

Which Marketing Tactic Is Better?

Many marketing specialists debate whether one is better than the other. Like Inbound Marketer, I would say that organic SEO is the best approach, but as you can see, the true SEM cannot succeed without the use of organic SEO.
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In addition, there are many situations in which PPC (a component of SEM) makes more sense than SEO. For example, if you are starting a site for the first time and want immediate visibility, it is a good idea to create a PPC campaign because it takes less time than SEO, but it would not be wise to work strictly with PPC and not even touch the search engine improvement.

Although organic SEO takes longer to show results, in the end it will be less expensive and will establish a search credibility that you might not establish with PPC.

When it comes to choosing the best tactic, it is important to assess your specific needs, but make sure you fully understand the differences and how you will maintain your efforts. Check out the free Revenue River guide to find out how to do SEO.

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