You have total control
The best thing about your website is that you can do what
you want with it. This means that you have total control over how to present
your band and you can ensure that the style and design of the site reflect the
image of your music.
Not only is the total control of your site excellent for the
brand, but there are also several things you can do with your site that you
cannot do with social networks.
An example is that you can use your website as a center for
a fan club. Allow users to log in to your account and track the points they get
by sharing their music with friends.
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Instead of running Facebook ads just to get video views, you
may create a page on your website to increase your email list and send traffic
there.
When you combine total control with creativity, the
possibilities are endless.
You can sell whatever
you want, however you want
On iTunes, you are limited to selling your music for $ 0.99
per song, and you have to upload mixed and mastered recordings of your songs.
In Bandcamp, you are limited to your standard process when
it comes to how to sell merchandise.
With a website, you can not only sell what you want, but you
can be creative with the way you sell it. Offer coupons, give fans access to
unmixed demonstrations, sell at the end of the purchase or after a free
download, or allow your fans to group things together. You can also more easily
use a free shipping model that is popular with many Facebook advertisers these
days.
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The point is this: the way you display and sell your
products is important to generate income for your band. With a website, you have
full control of what you sell and how you sell it.
You keep all the
benefits of those sales
When you sell things on your own website, you keep 100% of
the profits. There is no 30% division with iTunes, and there are no Bandcamp
rates on products sold through its platform.
More profits means that more money can be reinvested in the
band. Think about what this could mean for your growth as musicians. With
enough sales, you can afford that new guitar with those extra gains in no time!
It is easier for
people to find you
Sure, people can find you on social media, but it's not
easy.
Think about it: how many times have you gone to look for a
band in social networks just to discover that there are several profiles with
the same name? With a website with the right brand, this is not a problem. When
people cross your website and see your logo, they will instantly know that they
are in the right place. In addition, with a SEO (search engine optimization)
suitable for your band's website, you can rank the keywords related to your
band on Google so people can find it faster than they would on networking
sites. social.
Important people will
take it more seriously
Here is the hard truth: if you do not have a website,
booking agents, managers and other industry experts will not take it seriously.
Believe it or not, having a website results in better
concerts and will help you get press mentions. Booking agents, venues and
promoters look at a band's website to determine the legitimacy of a band, and
journalists look at photos and reference material on a band's website if they
are making a story about you.
People who have access to the audience they are trying to
reach look for a website. If you don't have one, you will lose these
opportunities.
You can't trust
social networks
Social networking sites come and go. Just a few years ago,
Facebook was huge among audiences of all ages, but now, younger audiences are
flocking to Instagram.
These services also constantly update their algorithms and
become more competitive over time, so if you only pursue social media
followers, you run the risk of losing your ability to reach them as these
platforms fill up.
I don't say you shouldn't use social networks, you should do
it. Social networks are an important piece of the marketing puzzle for your
band. I am saying that you should not rely on social networks as your only
channel to promote your music.
With a website, you don't have to worry about platform
changes or algorithm changes. The Internet as a whole will not go anywhere in
the short term.
Prove you're serious
Even amateur musicians have social media accounts, so having
them in place doesn't separate you from the crowd.
If you want to look professional and serious about what you
are doing, you need a website. Not having a website makes it seem like you
don't care enough about your music as a career.
How to get a website for your band
Now that you understand the importance of having a website
for your band, let's review some options to create one along with its pros and
cons.
Hire a web design
company
PROS
You will get a high quality job, assuming you hire the right
design company.
You will have access to more knowledge and skills than you
would have if you did it yourself.
You will have access to support when necessary.
Since you are not working with just one person, you will not
have to worry about losing access to your site if something happens to you.
CONS
It can become expensive easily if you have more complex
needs.
Hire a freelancer
PROS
It can be cheaper than a web design company. Especially if
you find someone abroad.
Platforms like Upwork and Freelancer can make your freelance
responsible.
CONS
If something happens to the freelancer and you don't have
the right background information for your website, you're stuck.
Hiring good freelancers is difficult. You can end up
spending more money trying to find the right person than hiring a web design
company.
For web design, the quality of work may be lower than that of
a complete team.
Use a DIY website creator (such as Wix or Squarespace)
PROS
Easy to set up and cheap to start.
No coding or design skills are required.
CONS
Less control than with a freelancer or a design company.
Not custom designed.
Slower loading times than custom websites, which can affect
conversion rates and search engine rankings.
Pages and limited features.
Set up a WordPress site yourself
PROS
Most custom options available. You can do almost anything
you need with WordPress.
Tons of professional themes available online. Many are free.
Many add-ons available for search engine optimization and
electronic commerce.
Cons
It requires some technical knowledge and has a steep
learning curve for those with little or no programming or design experience.
Custom designs are difficult to use.
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