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7 Ways of Digital Marketing Best for Driving More Sales

Time is money, and this refers especially to the forms of digital marketing. You are reading this because you want to get the best performance of your time and marketing budget.

After all, it's too easy to fly your marketing budget with all the different forms of digital marketing that just don't seem to work.

You have tried blogging. You have tried Facebooking. You have tried YouTube. You feel you have tried everything under the sun.

But still, your sales are not going up.

And then you say those words that you've always felt inside, but you've never wanted to say out loud: "I don't like marketing."

Your blog schedule slips. Your Facebook page falls into darkness. Your YouTube video views stop uploading.

You raise your hands in despair. You are ready to close the store.

Stop there! This does not have to be you.

How to choose the best forms of digital marketing

If you really take your business seriously, stay while we show you how to discover the best forms of digital marketing for your business.

But if you're new to digital marketing, you'll wonder if digital marketing is really better than traditional advertising.

We will let the numbers speak for themselves.

As you can see, it will reach a much larger number of people for less money with digital marketing.

But that is not all. Digital advertising is also equally effective, if not more.

As you can see in this graph, the time spent and the percentage of advertising spending for desktop computers and mobile devices are the same, which means that the competition is now fiercer.

So, the million dollar question is: what are the best forms of digital marketing for your business?

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To answer this, companies must ask and answer these 3 questions for each method below:

• How much?
• What is the return on investment?
• How long does it take to see returns?

These can be difficult questions to answer without doing an in-depth analysis.

Fortunately for business owners with little time, we have already done so. Below you will find the Cliff Notes version of the answers to these questions, for 7 of the most popular forms of digital marketing.

Let us begin!

Your website: the crown jewel of your digital marketing empire

It all starts with your website. Probably the first thing you learned about digital marketing is the importance of having a website.

And there are good reasons for that too.

According to a Vocus digital marketing survey, websites are among the most effective forms of digital marketing.

So how much does it cost to use your website as an effective digital marketing channel?

Cost

Unfortunately, there is no short and dry answer to that question. Asking how much a good website costs is like asking how much a good car costs. The answer really depends on what you are looking for.

To get more concrete answers, we can simplify the question by dividing it into two more questions.

• How much does website design cost for WordPress websites?
• How much does website design cost for drag and drop websites?

WordPress websites require more skill and knowledge to assemble. On the other hand, drag and drop websites like Wix, Squarespace and Weebly are easier to put together.

As we can see, creating a great WordPress website costs more. Either in the time spent learning to use WordPress, or in money invested in hiring a WordPress website developer.

We highly recommend business owners who use WordPress. WordPress offers more flexibility with more options.

You must allow a professional company to handle the technical aspects of creating and maintaining your website, that way you can focus on the most important things.

Now that you understand the costs better, what can you expect your ROI to be?

ROI

The ROI of website design is difficult to measure because it is connected to all other forms of digital marketing. But we cannot exaggerate how important it is for its final result.

This infographic shows why good website design is so important.

Isn't it amazing? In a medical survey, 94% of participants said they disqualified a medical website based solely on the design of the website. A medical website! Medical websites are the kind of sites where content should be important above all. But only 6% of respondents disqualified a medical website based on the actual content. Let that fact sink.

Now you realize the importance of website design.

So how long does it take to design a good website?

Time inversion

The answer varies and depends a lot on your specific needs. But according to WordPress developer Bill Erickson, a typical website will need 14 weeks of minimum work from start to finish. The timeline you set is:

• 2 weeks to analyze your business needs
• 3 weeks of design time
• 3 weeks of design reviews
• 3 weeks of initial development
• 3 weeks of modifications

Don't stop blogging!

After having your website, the next thing you'll want to do is set up your blog. This is important for SEO and for attracting and maintaining your target audience.

Cost

There are free blog platforms and paid blog platforms. The most popular free ones include Blogger, WordPress, Weebly and Wix.

If you want your own domain name, you must hire a hosting company to host your website. The hosting service costs about $ 10 a month, more or less. It depends on what your URL (.com, .org, .net) is.

The cost of content is another matter altogether. You can work with freelance writers on a case-by-case basis, or you can work with a professional company that offers full SEO services. The latter is easier and more effective.

ROI

Measuring the ROI of a blog is not too difficult. This is because there are specific metrics for blogs that are easily accessible. Here are some examples of blog metrics:

• Social actions
• Landing page views
• Blog Subscriptions
• Clients generated
• Customer commitment (for B2C companies)
• Sales
• Time inversion

Despite the easy to measure ROI, the danger still exists.

One trap that many potential bloggers fall into is not giving enough value to consistent blogs. This is an easy trap to fall into when you don't see the results you want fast enough.

However, as with training routines, persistence and discipline are worth it.

Of course, we all want to have an idea of ​​when to expect an ROI from our blogging efforts.

But unfortunately, when we maintain that desire, we mistakenly assume that the results of our blog are independent of ourselves.

But the truth is that the results of your blog depend entirely on you.

It is true that this answer is terribly unsatisfactory. So how long will it take?

Our answer is: make a good six months of consistent blogs before thinking about throwing in the towel. Ideally, you should never give up on your blog, as it may take even more than 6 months before your oldest blog posts start to generate traction.