Logo Engine is Brand identity design and marketing Company in New York offering Business Cards, Brand Identity, Letterhead , Envelope design, T-shirt design, Logo Design and Web Design Services.
What is brand building?
The definition of brand creation is to raise awareness about your business using marketing strategies and campaigns with the aim of creating a unique and lasting image in the market.
In 2019, the amplification of your brand image can be done effectively through various digital marketing activities:
User experience (i.e. your website)
- SEO and content marketing
- Social media marketing
- Junk mail
- Paid Advertising (PPC)
Together, these channels are essential to gain brand awareness and growth. We will dive into each of these elements in detail, later!
I simplified the path for a brand building process below, to help your business or personal brand get more loyal tracking.
Do you wonder where to start?
Use these steps as a guide on how to build a brand!
How to Build a Brand
Determine your brand’s target audience.
The basis for building your brand is to determine the target audience you will focus on.
You can’t be everything to everyone, right?
When building a brand, keep in mind who exactly you are trying to reach. It will adapt your mission and message to meet your exact needs.
The key is to be specific. Find out the detailed behaviors and lifestyle of your consumers.
I will explain with some brief examples:
- Single mothers working from home
- Early technology experts adopters
- University students studying abroad
- Executive Recruitment Professionals
Solidify an image of your consumers, then learn how to create a brand identity with which they can understand and relate.
Brand creation is based on truly understanding the personality of the buyer. These are some of the things you should document when describing your ideal client:
- Years
- Gender
- Location
- Income
- Education Level
To get even more definition for your character, immerse yourself in these details:
- Motivations
- Goals
- Pain points
- Influencers
- Brand affinities
You can realize that the competitive advantage when marking your business is to reduce the focus of your audience. This can help ensure that your brand’s message is clear to the intended recipient.
Identifying the target audience for your services or products is an exercise that will affect and benefit all areas of the brand building process, particularly marketing efforts. You want the right person to consume your content, click on your ads, opt for your email list, etc.
As a result, determining the ideal audience for your business will support your general digital brand creation strategies. It is definitely an important first step!
Establish a brand mission statement.
Have you thought about your brand mission? In essence, you will have to create a clear expression of what your company is most passionate about.
This is you why; The reason you wake up every day.
Before you can build a brand that your target audience trusts, you must know what value your business provides.
The mission statement basically defines a purpose to exist. It will inform all other aspects of your brand building strategies.
Everything, from your logo to your motto, voice, message and personality, should reflect that mission.
When people ask you what you do: respond with the mission statement of your brand.
Brand Building Examples: Nike
We all know Nike’s motto: Just Do It. But do you know its mission statement?
Nike’s mission is: “Bring inspiration and innovation to all athletes in the world.”
You can see Nike’s mission everywhere. They focus on all types of athletes who use Nike products to be the best of themselves.
Nike goes even further with its brand mission, by adding a footnote to the statement: “If you have a body, you are an athlete.” Think about how broad your target audience becomes with a disclaimer like that!
The company has built such a great reputation and brand tracking that it can increase the goal to accommodate each “body.”
When marking your business, start with a little and remember to focus first on your target audience.
Over time, your brand’s loyalty may grow enough to expand its reach.
Let’s go back a minute. Before preparing your brand’s mission statement, verify if you really committed to Step 1 to determine who exactly your consumer is. It is one of the most important steps of the brand process of all.
Research brands within your industry niche.
You should never imitate exactly what the big brands are doing in your industry.
But, you must consider what they do well (or where they fail).
The goal is to differentiate from the competition. Convince a customer to buy you over them!
We are always thinking about how to make a brand stand out. Do not skip this step in the brand creation process.
Research your main competitors or reference brands. For example, study how well they have done in building a brand.
For a brand to be effective, it must be easy to recognize and remember for consumers.
Create a brand competitor research spreadsheet
Competition research is a key element of the development of its own brand. Start by creating a brand competitor spreadsheet to compare. You can use sheets from Google, Excel or even just a notebook.
Then answer these fundamental questions.
- Is the competitor consistent with the messages and visual identity on all channels?
- What is the quality of competing products or services?
- Does the competitor have customer comments or social mentions that he can read about them?
- How does the competitor market its business, both online and offline?
Choose some competitors, two to four (2-4) is a good number for your comparison chart. You may want to take a look at other local companies, or even point to comparison with reputable brands.
Outline the key qualities & benefits your brand offers.
There will always be brands with larger budgets and more resources to control your industry.
Your products, services and benefits belong exclusively to you.
Starting a brand that is memorable means that you dig deeper to discover what it offers, and nobody else is offering it.
Focus on the qualities and benefits that make your company’s brand unique.
Assuming you know exactly who your target audience is (see Step 1), give them a reason to choose your brand over another.
It is important to keep in mind that this is not just an exhaustive list of the features that your product or services offer to the customer or the customer. Think about how it provides value that improves the lives of consumers (results or results experienced).
Here are some examples:
- More authentic and transparent customer service.
- A better way to support productivity.
- Cost reduction with a cheaper option
- Time savings on daily tasks.
Brand building example: Apple
Apple is obviously not just another computer company. One of its key qualities is clean design, and a key benefit is ease of use.
From unique packaging to your ad events, Apple always reminds customers that their products can be used immediately.
Do you remember the Apple slogan in 1997-2002? It was “Think different.” This notion continues to exist today.
Create a brand logo & tagline.
When you think about how to build a brand, images probably come to mind first. This step may be the one that needs help with the execution.
The most exciting part (and possibly the most important part) of the brand building process is to create a logo and a slogan for your company.
This logo will appear on everything related to your business. It will become your identity, business card and visual recognition of your promise.
So be willing to invest time and money creating something exceptional to reinforce the visual identity of your business.
Need help marking your business? Hire a
professional designer or
brand agency with experience in
logo design and identity to make your brand stand out. Your experience will ensure you get a unique and timeless brand for your business.
Your experience will ensure you get a unique and timeless brand for your business.
A designer can also develop brand guidelines, to ensure consistency for any future application of the logo and the color palette or fonts of the associated brand.
A solid brand style guide will include the following:
- Logo size and location
- Color palette
- Typography and fonts
- Iconography
- Photography / Image Style
- Web elements
6. Form your brand voice.
Your voice depends on the mission, audience and industry of your company.
It’s how you communicate with your customers and how they respond to you.
A brand voice could be:
- Professional
- Sympathetic
- Service oriented
- Authoritarian
- Technical
- Promotional
- Conversational
- Informative
There are infinite adjectives and possibilities that can build a brand voice behind your messages.
Ultimately, you want to choose a brand voice that makes sense and resonates with your target customers. (Again, returning to Step 1!)
You will see that if you find and use the correct brand voice, you are more likely to connect with consumers.
This is particularly important when posting blog articles or social media posts. Maintaining a consistent voice will help your brand image be recognized on multiple channels in the same way.
Build a brand message and elevator pitch.
When you build a brand, tell your clients succinctly who you are.
Use the commercial voice you have chosen for your brand.
Your message must be intricately associated with your brand and transmitted in 1-2 sentences.
This part of the brand development process goes beyond its logo and motto to define the key aspects of:
- who you are,
- what you offer and
- why people should worry
A brand message is an opportunity to communicate on a human level, establishing a direct emotional connection with its consumers.
What this means is that the language you use should be understood immediately while playing an emotional chord.
Make it simple and clear.
The most important thing: when creating a brand message, do not address what your product can do … but why it is important for your customer.
Comments
Post a Comment