The Importance of Responsive Web Design
If you use a smartphone, you have probably been frustrated
by a mobile web experience in the not too distant past. Maybe the text was so
small that you had to zoom in to read anything, or half of the web page
overflowed from the screen. 47% of Americans have admitted throwing their phone
in anger when a pop-up window on an unresponsive site hid their entire screen.
That statistic is done, but you can be sure that the rest of this article is
very real.
These annoying mobile experiences occur in sites that do not
respond. They were designed with a desktop view in mind and simply cannot
handle the mobile scene. Bummer city city! When a mobile user visits a site
that does not respond, a poor user experience is guaranteed. If this is their
first impression of their business, it is easy for them to lose interest and
move on to one of their competitors.
WHAT IS THE WEB DESIGN RESPONSIBLE?
If you are not familiar, "responsive web design"
is the method of designing a website that can be reformatted according to a
user's screen size. Users who visit your site on a desktop computer will see a
design that makes use of the larger space with a more robust design. Meanwhile,
users who visit mobile devices receive the same content presented in a smaller,
more simplified and easy-to-use format. With the constant emergence of new
electronic devices (and screen sizes), it is important to develop a site that
can keep up.
Why do you ask?
Making new friends
Today, approximately 71% of Americans own a smartphone (*
real statistical alert *), and they are not just teenagers and young adults.
67% of adults over 55 report that they use the Internet on desktop and mobile
devices. The mobile revolution does not discriminate, and market saturation is
only increasing. Mobile web usage exceeded desktop visits last year, and
approximately 20% of web users have converted to a mobile-only lifestyle. The
number of mobile users worldwide is forecast to reach 4.77 billion people in
2019. Can you imagine that your message will be lost in so many eyes? That is
9.54 billion eyes!
All about the benjamins
Before the responsive design became the standard, it was
common for companies to have two sites: one for desktop computers and one for
mobile devices. This meant twice the development time, twice $$, and once the
sites were complete, it had two sites to keep updated. By upgrading to a
responsive site, you save future frustration and make the most of the time and
money spent.
Put the O in SEO
Search engine optimization is a crucial part of attracting
users to your site. The goal of each search engine (that is, Google) is to
provide its users with the best possible relevant content. To achieve this,
consider several factors. Search engine robots crawl your site to catalog your
content, but content is not the only thing search engines consider when
indexing your site. They also look for sites with a good user experience that
your audience finds easy to navigate. Therefore, bots prefer receptive sites
because of their condensed code and simple hierarchy.
The bots also observe the bounce rate of your site to judge
if visitors find your site useful. A "bounce" occurs when a user visits
your site and immediately leaves, usually because it was not what he was
looking for or, worse, the content was bad. Simply put, a responsive site means
a higher ranking on Google.
Whether you're looking to remodel an existing site or
starting from scratch, implementing a responsive design should be your top
priority. In 2019, if he does not respond, he is dead.
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