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Content Marketing strategies that will help you get ahead of the competition this year.

Brand collaboration as a marketing strategy

Uber's collaborative content with Spotify and Pandora is a good example. You can do a "takeover" on social media, a podcast interview, or case studies / collaborative research.

Brand collaboration is essential because of market volatility, volatility and changing government policies. Customers' choices and preferences and the ever-increasing competition make unattended business a futile exercise.

Today's customer is aware and aware of market conditions and has several alternatives and options, which means that brands that can offer innovative products have everything to gain.

Content Marketing Strategies Chatbots and IA

The future is chatbots and AI (whether artificial or artificial). Chatbots are growing thanks to advances in machine learning and natural language processing (NLP). According to a recent Spiceworks study, 40% of large companies will use chatbots and / or "smart assistants" by 2019 as part of their overall content marketing strategy.

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However, these technologies have been little used (allowing you to take advantage of them before the market is saturated). A report published in 2019 by CMI & MarketingProfs found that only 4% of business-to-business marketers use AI. Only 7% use chatbots.

Artificial intelligence and chatbots can automate your marketing campaign. Not only will these software free up your time, but will also give you greater accuracy.